Brief Announcements – however funny or frightening – don’t seem to be doing the trick so far, do they?
We’d like to get the ball rolling now by enlisting all of you wonderful theatricals reading this to perform a line, portion, scene or song from your show (or a rival show perhaps) – with words suitably adjusted for the phone-addicted audience – post it online – on Twitter or Instagram or Facebook using #cumberphone – then nominate your fellow professionals to do the same.
Avenue Q have set the bar pretty high with this brilliant video, released on 1st October 2015.
But don’t let AvenueQ’s epic brilliance put you off – we’re just after some small ones for now to get the ball rolling. They can be rough and ready, in costume or not, they can be mere 10 second Vines or Snapchat rants, or they can be a 3 minute Kenneth Branagh Disney extravaganza. They can just be you on your own, a few of you in the dressing room, or the entire cast on stage during warm-up – whatever takes your fancy. We just want to help get people talking.
We’ll be compiling a playlist on our CumberTube channel – we’re on Vimeo too.
The #Cumberphone Campaign Awards – “The Cumbies” – see more here.
And you can see good grace under fire from Hugh Jackman & Patti LuPone here:
Tackling the issue of Mobile Phones at Theatres, one show-tune at a time…
#cumberphone